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(2018) The American Journal of Semiotics 34 (3-4).
Possibilities of materiality
application of a Peircean model of the sign for building new brands
Maciej Biedziński
pp. 293-311
Publication details
DOI: 10.5840/ajs201922245
Full citation:
Biedziński, M. (2018). Possibilities of materiality: application of a Peircean model of the sign for building new brands. The American Journal of Semiotics 34 (3-4), pp. 293-311.
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